Internet search giant Google revealed that the ever-changing mobile phone industry is not so easy for a foothold.
Android phones to market on schedule
Last year in November, Google more than 30 joint partnership announced an ambitious project, the plan is based on phone software platform Android launched a new mobile phone series. Google also said that the second half of this year on plans to achieve a new mobile phone listed for sale. However, Google has recently revealed that the fourth quarter of this year before the new handsets to market. According to informed sources said that some mobile telecommunications operators and Android compatible software developers are unable to catch up with the progress.
T-Mobile USA is expected to be launched in the fourth quarter of a phone-based Android platform. However, according to an informed source said, the phone now occupy the Google too much attention and development of resources and even had originally planned to launch this year Android Sprint Nextel phones can do so by. The source said that the affected include not only Samsung Electronics and other large handset manufacturers, also involves a smaller manufacturers, these companies plan to provide brand linked to the mobile phone operators. The source said that the affected include not only Samsung Electronics and other large handset manufacturers, also involves a smaller manufacturers, these companies plan to provide brand linked to the mobile phone operators.
Partners progress going
At the same time, Android software has not yet won a major mobile phone software developers generally supported. Some people think, Google completed its own software and then ongoing amendment to the development of compatible third-party software has brought difficulties. Although Android popularity may grow gradually, but with Google’s wireless operators to have progress going, they want to specifically tailored to suit their own Internet services Android software (including operating systems and compatible software). Some phone manufacturers are all kinds of Android software will be integrated with the software for testing Android, a user interface to meet the specific requirements of operators. These time-consuming than expected. Android Sprint phone can not be launched on time one of the reasons is that the operators hope Android platform development based on its own brand, and not to provide the functional design has been a Google phone. Sprint management this year due to the replacement of a new CEO, replacing the recently also responsible for the management of product development, this is it has not launched one of the reasons for Android phone. According to an informed source, Sprint is now considering giving up Android will be used for the current third-generation mobile phone network plans to turn to in developing a more high-speed fourth-generation networks using the mobile phone Android. Sprint is working with Google, including several companies co-developed fourth-generation wireless networks.
iPhone mobile phone partner of the U.S. AT & T is still considering the feasibility of mobile phones launched Android.
Google’s Rubin said, Google is working to help its operators to develop new cell phone features, reduce development costs. In addition, Google is also working with chip manufacturers and other technology partners, the efforts to make mobile phone manufacturers and operators do not have to start from scratch Android platform design is based on the phone. Google has to operators and handset manufacturers to provide a prototype, but the latter launched the final version may be different. IPhone as a prototype with such a large touch screen, turn-out with the full keyboard and “Blackberry” mobile phone similar to the navigation ball. For Google, if it can ultimately great gains in the mobile phone market, then encountered some difficulties now is worth it. Google search in the area of personal computers hold the leading position, but with the activities of Internet advertising spending and the transfer to the phone, it also hoped that in this area can play a central role. Until recently, mobile phone users can enjoy what wireless value-added services or decided by the operators, mobile value-added services and additional software providers and operators have to share revenue. Google is working to change this situation, let mobile phone users will spend less to get more consumer choices. Google to allow free use of mobile phone manufacturers Android platform that this loss can ultimately make up for advertising revenue back. Android It also opened the source code to facilitate the people on the platform to develop customized software.
Apple, BlackBerry still dominate
So far, Google’s competitors will continue to maintain a leading edge. For example, Apple expects sales this year will be 10 million mobile phone iPhone. RIM’s BlackBerry currently has about 14 million users, the company recently announced the launch of the new BlackBerry, allow users to more easily download music, watch videos and browse the page. Microsoft is also a large high-end mobile phone market share.
Google’s management said in the hope of a variety of different mobile phone market price of Android, but it may be able to meet the advanced services from the start in the high-end phones. The success of this effort depends on whether Google to ensure that partners based Android platform developed various software applications, such as mobile phones can be locked location of the software. Some programmers have developed a variety of people dazzling presentation software, such as can scan the iris of the personal security software and to integrate instant messaging and other tools, such as the address book. Google said that the company’s Android application software development contest, has received about 1,800 entries.
However, some developers said Apple’s programming tools than Google’s easier to use, because people on Apple’s Macintosh operating system become more familiar with. Therefore, a variety of software companies are busy i-Phone to develop new applications. Buzzd one of the founders of Meta said that Apple and RIM has prevailed over the Android excited and noisy.
Buzzd is a city targeting guidance and social networking company. Mehta said the company would give priority to the development of Android iPhone rather than applications, because Apple’s implementation of the guidelines more easily, but the market has not Android a mobile phone can be used to develop test procedures. Other developers said, because Android platform has not yet established, the development and application procedures difficult. Weather Channel Interactive’s vice president Luis Gan is one of them.
The company has developed weather-based Android mobile applications. He said that, in general, he Android impressive, this system software to let his company developed for local weather conditions, and other functions. However, he said, because Google is constantly revise Android operating system, they often have no choice but to revise their development of compatible software.
In Google to clarify certain key issues, such as how the distribution and application developers how to gain revenue before, Greystripe and other companies will hesitate. The company mainly engaged in mobile gaming to insert advertising business.
April 28th, 2010 at 5:40 am
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